Petra Industries Adds to Sales Leadership Petra Industries has appointed of Jim Loden as vice president of e-commerce sales.RS Staff ⋅ Dec 14, 2016 Petra Industries has appointed of Jim Loden as vice president of e-commerce sales. Joining Petra as director of business development in February 2015, Loden brought years of executive experience delivering high-growth results in prominent retail operations. In his new role, Loden will be responsible for leading Petra’s e-commerce division to identify, cultivate, and optimize market potential and sales opportunities. He will guide a well established team in managing existing e-commerce partners and develop new strategies to grow Petra’s e-commerce business. “Jim is a great team builder and has exhibited tremendous energy and enthusiasm for driving sales performance,” said Tate Morgan, president of Petra Industries. “I’m excited to see him take on this new role and take our e-commerce team to even greater heights.” Prior to joining Petra, Loden was vice president of franchise stores and commercial sales with Radio Shack. He also held executive positions with Comp U.S.A. and Golfsmith with P&L responsibilities for sales and marketing, operations, strategic partnerships, brick-and-mortar retail, as well as online and B2B sales. “All business is about relationships,” Loden said. “I love working with customers and vendors and look forward to working more closely with a winning e-com team at Petra. We’ll be focusing our efforts to drive sales every month, every week, every day, and every minute!” SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.