Menlo Park, CA–Pacific Media Associates (PMA) reports that rear-projection televisions–RPTVs–posted a 3-percent revenue gain in October in spite of a 2.7-percent drop in unit sales over the previous month.
“The average street price jumped 5.5 percent for the month,” said Rosemary Abowd, vice president. “The key reason for this large increase–a rarity in the world of consumer electronics–was the dramatic growth in the fraction of sales of 1080p resolution microdisplay-technology models, from 13 percent in August to 24 percent in September and a whopping 32 percent in October.
“Another factor for the price increase was the continued shift toward larger models,” Abowd continued. “The 50-to-55-inch segment went from 32 percent to 36 percent unit share, accounting for 40 percent of the total revenues, up from 34 percent. The growing popularity of liquid-crystal on silicon LCoS models, including D-ILA from JVC and the premium-priced SXRD from Sony, also helped boost street prices.”
DLP continues to be the dominant technology with nearly two-thirds of the total revenues, but two of Sony’s LCD displays–the 42-inch KDF-E42A10 and the 50-inch KDF-E50A10–placed number one and two on Pacific Media’s top 10 best-selling list of RPTVs for October. And on a revenue basis, Mitsubishi regained the top position, with the top-grossing 62-inch DLP WD-62628, after Samsung held the position for one month.
For more information, visit www.pacificmediaassociates.com.