Polk Keeps Up Pace of Product Rollouts

Polk Audio, which will ship more than 80 new products before the year is out, will continue the momentum early next year when it delivers a stepped-up flagship line of in-room home speakers and two new passive SurroundBar systems.  
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Polk Audio, which will ship more than 80 new products before the year is out, will continue the momentum early next year when it delivers a stepped-up flagship line of in-room home speakers and two new passive SurroundBar systems.

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A rendering of the new LSiM Series of in-room home speakers.


Those products, to be introduced at January’s CES, will follow the shipment of a new satellite-speaker series, three active subwoofers with a wireless option, a single-chassis behind-the-couch virtual-surround speaker system, and in-ceiling Vanishing Series three-way speakers, which feature small footprints, narrow bezels, and low-profile micro-perf grilles to significantly reduce their visibility.

In 2008, said senior sales and marketing VP Ben Newhall, Polk “made a conscious effort not to cut product development but to put the pedal to the metal” to gain share and “do the things we really wanted to do.” Other factors expected to contribute to increased share include the current rollout of Polk custom speakers, priced at $200-$250/pair, into Best Buy’s main selling floor for the first time.

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