PowerHouse Alliance Adds New Brands The PowerHouse Alliance has added Hikvision, KEF, and Zigen as available brands for its 12 distributor members.By RS Staff Published: March 15, 2017 ⋅ Updated: April 15, 2019 Loudspeakers from KEF The PowerHouse Alliance has added Hikvision, KEF, and Zigen as available brands for its 12 distributor members. Effective immediately, the members will have inventory and provide support of the new brands to their dealers nationwide. ”Partnering with Hikvision, KEF, and Zigen was a no-brainer for the PowerHouse Alliance,” said PowerHouse Alliance executive director Dennis Holzer. “Each of these new brands are well-known in their respective fields and are in high-demand. We look forward to a mutually beneficial relationship with all three brands.” Security Camera by Hikvision The PowerHouse Alliance selected its new lines by seeking premium solutions in each category. “KEF is as good as it gets for premium home and custom loudspeakers and are desired by both discerning listeners for their unmistakable acoustic signature, and by design-conscious consumers for their stunning and modern aesthetic,” Holzer said. “Zigen is highly trusted by installers for their HDMI switches, extenders, and distributed amplifiers, and Hikvision is a big player in the security space for video surveillance solutions.” Hikvision designs, develops, and manufactures standard- and high-definition cameras. The company’s product line includes digital video servers, hybrid and standalone DVRs, NVRs, speed domes, encoders, decoders, and other elements of security systems and CCTV technology for both indoor and outdoor use. “We are excited about our new partnership with Powerhouse Alliance, which will extend Hikvision products and services to market segments beyond traditional security,” said Oliver Zhang, director of strategic partners for Hikvision. “As the number-one video surveillance manufacturer in the world, Hikvision has made significant investments in the North American market. We’ve built a highly trained, professional field organization and back office team. It’s the largest in the North American market, and it has won great recognition on the distribution, dealer, A&E, as well as end-user level.” KEF, the British loudspeaker manufacturer, has received countless awards and accolades worldwide. “Powerhouse’s knowledgeable sales staff, superb customer service, and convent will-call locations makes them a welcome partner,” said David Kroll, VP KEF America. “The KEF offering gives Powerhouse’s dealers access to a brand whose performance will exceed client’s expectations. Additionally, KEF’s premium brand position and vast array of solutions will enable dealers to specify more expensive offerings into projects with greater confidence, resulting in higher revenue from the same number of clients.” HDMI Extenders by ZigenZigen is best known for delivering HDMI products that solve performance problems. Its product line includes matrix and presentation switches, extenders, distribution amplifiers, and HDMI cables. “The implementation of advanced connectivity technologies, commitment to reliability, and our pledge to keep the market educated has long been the bedrock of Zigen’s success,” said Evan Rapp, VP of sales and marketing for Zigen. “The PowerHouse Alliance maintains unmatched regional and industry expertise, along with a profound service commitment that makes them an incredibly powerful partner. With game-changing products and advancements on tap from Zigen, we couldn’t be prouder of our new relationship.” SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.