Pro Audio Technology, residential loudspeakers and DSP-programmable amplifier systems manufacturer, has hired ByDesign Vision & Sound Marketing as a regional rep partner in California, Nevada, Arizona and Hawaii.
Joaquin Rivera, ByDesign Vision & Sound Founder
Pro Audio Technology is looking forward to the vision offered by ByDesign founder and former vice president of global sales for Stewart Filmscreen, Joaquin Rivera.
"Joaquin has established himself as an influential member of the CEDIA community through many years of great success at Stewart. He is an expert on all things related to home theater sales and technology, so I have no doubt ByDesign will be a tremendous success,” said Paul Hales, Pro Audio Technology founder. “He also understands our unique value proposition in the elite home theater space and will no doubt help Pro Audio Technology expand in the western region.”
Later this year, Pro Audio Technology is set to launch a new multi-purpose demo, showroom, and training facility to showcase PROs high-powered cinema grade loudspeakers and DSP-programmable amplifiers with partner home theater products. The facility will be a valuable education and experience hub for all PRO reps and dealers to use when courting clients or training staff.
“During my time with Stewart, some of the most powerful and impressive installations I encountered featured audio systems from Pro Audio Technology,” said Joaquin Rivera, ByDesign Vision & Sound founder. “With PRO, people can get an audio experience that far exceeds going to the movie theater, and I’m not just talking loud. I mean high SPLs that make you jump and move your pant legs but don’t stress your ears a bit. And it’s not just about performance, PRO products are extremely reliable and they offer white-glove support behind the scenes. This will be a great partnership.”
ByDesign Vision & Sound currently represents Pro Audio Technology, Runco/Planar, Stewart Filmscreen, and Cinematech. For 15 years, Rivera focused on the need to educate customers on the science of screen technology, theater and projection in general. Selling value added products and building the heritage of the Stewart Filmscreen brand. The ByDesign group will also include Benito Joaquin, a colleague of Rivera’s for over 10 years at Stewart.
Rivera continued, “At Stewart, our trainings and dealer collateral was very much rooted in science, and we took the time to explain why our products outperformed the competitors in technical terms, not just with marketing claims. Paul Hales from Pro Audio Technology does the same thing with audio. He helps dealers understand why certain programming or setup decisions make sense in scientific terms instead of just making unsubstantiated claims about performance.”