Specialty and consumer electronics merchandising group, ProSource, has created a new Associate Member classification to allow a select number of larger regional dealers whose business would benefit from participation in the group’s audio, mobile, accessory, and CI programs to join the under this special arrangement. Associate members typically belong to another buying group and this arrangement does not change how they are serviced in any categories currently handled by their primary group affiliation. The new associate members of ProSource include Abt Electronics, Nebraska Furniture Mart, ABC Warehouse, Video Only, RC Willey, and BrandsMart.
“Our goal has always been to focus on our core strengths and present our vendor partners with a clear alternative to the national retailers for growth and the introduction of new technologies to the consumer,” stated Dave Workman, CEO and president. “When you combine the existing momentum of new member growth across all classification of dealers within ProSource, and then add the additional buying power represented by our new Associate Members, we truly have become the largest and finest representation of CI and retail dealers in the nation.”
For information on becoming a ProSource member, contact Sherry Dantonio, director of membership, 562.810.1706, [email protected].