ProSource—an integration and specialty consumer electronics buying group in the United States representing members from both PRO Group and Home Entertainment Source (HES)—announced new vendor partner Energy Squad, a collection of brands that brings the best in green tech products and LED lighting to the ProSource membership.
“We are thrilled to be able to provide a one-stop solution for energy-conscious products and LED lighting to our membership via Energy Squad,” said Jim Ristow executive vice president of ProSource. “Since no one brand does it all, Energy Squad has thoughtfully chosen the best in the business, creating new opportunities for ProSource members and allowing them to get more involved in this burgeoning field.”
Energy Squad has vetted and cherry-picked the best brands in LED lighting, smart thermostats, energy storage, and energy management so that the ProSource member can get any of these products from one place, the company says. At CEDIA EXPO 2013, Energy Squad launched its “LED Diet” concept, designed to help consumers ‘slim down’ on their energy usage, while creating new opportunities in lighting for integrators. The LED Diet is a structured dealer training and promotional program that features a duffle bag full of more than 30 LED bulbs that integrators can take to their customers’ homes to illustrate firsthand how wonderful LED light can look, while educating the homeowner on LED’s money- and energy-saving benefits. Energy Squad offers both online and on-site trainings to get integrators and dealers up to speed in the category.
“Energy Squad is excited to be a supplier for ProSource. The green tech category is very dynamic right now, and it’s great to see the group taking a progressive stance to help its members get involved,” said Wayne Ortner, director of sales for Energy Squad. “Because Energy Squad was launched by a leading custom-integration business with a similar background to that of many ProSource dealers, we understand what they do and how to help them develop this extra revenue opportunity. We expect great synergy between ProSource and Energy Squad.”