ProSource has announced the addition of Rotel and Playback Distribution as new vendor partners.
Rotel
Rotel joins as a new vendor partner through its exclusive USA distributor, Clear Wave Ventures, LLC. This partnership brings renewed focus to the Rotel and Michi brands, enabling closer collaboration with the extensive network of ProSource dealers.
As part of this initiative, authorized ProSource dealers will benefit from enhanced support including DFI, terms, and generous demo programs.
“Rotel’s participation in ProSource marks a significant step forward for our brand, our partners, and our customers,” says James Krodel, U.S. sales at Clear Wave Ventures. “By working more closely with the exceptional ProSource dealer community, and investing in inventory, marketing, and support, we are better positioned than ever to fuel growth and long-term success for Rotel, Michi, and our collective businesses.”
This partnership aligns with Rotel’s new direct distribution strategy for the U.S. market. The strategy focuses on improving service levels, increasing marketing initiatives, and delivering a stronger connection between the brand and our dealer network — all with the goal of enhancing customer experience and driving profitability for partners.
“We are very proud that Rotel chose ProSource as their launch partner for their new independent distribution in the U.S.,” says ProSource vice president of business development Jim Kozicki. “Rotel has long been known for building high-quality, high-performance products that punch well above their weight class. We look forward to working with Daren, Jim and their team to relaunch the Rotel and Michi brands.”
Dealer application details can be found at dealer.rotel.com or by reaching out to James Krodel directly at [email protected] or 201-970-5778 [cell]. Clear Wave Ventures can be reached at 346-396-3743 or [email protected] for orders and [email protected] for service and support.
Playback Distribution
Playback Distribution’s mission is to enrich the lives of entertainment enthusiasts by providing them unparalleled access to state-of-the-art playback systems. Its commitment is rooted in three core principles:
- Discovery: The company is passionate about helping our customers unearth and explore the finest playback solutions available.
- Curation: Playback Distribution works to simplify the purchasing process by providing systems that look and sound great together.
- Playback: Beyond the initial sale, the company is dedicated to ensuring customers derive maximum enjoyment from their playback systems by extracting their potential.
The distribution company represents Advance Paris, a French hi-fi brand that has been creating audio experiences since 1995. With the distinct blend of technology and art, Advance Paris offers high sound quality at accessible prices and is sold in over 40 countries worldwide.
“With beautiful aesthetics and warm, clean sound, Advance Paris offers an elegant value proposition for lovers of great sound,” says Kozicki. “The unique combination of looks and performance provides a great opportunity for our members to introduce a new generation to high performance audio. ProSource is pleased to partner with Playback Distribution to strengthen and grow Advance Paris in the U.S. market.”
“We are looking forward to collaborating with the ProSource team,” says Rob Standley, president of Playback Distribution. “ProSource represents many of the finest hi-fi specialists and integrators in the industry. They share our passion for high performance and unique entertainment solutions.”
For more information on Playback Distribution and the brands they represent, visit their website here.
For more information, visit www.prosourceinfo.com.
