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ProSource Names New Director of Marketing Communications

ProSource has appointed Kathleen Marini as its new director of marketing communications.

ProSource has appointed Kathleen Marini as the new director of marketing communications. Dave Workman, CEO for ProSource commented, “This new role will allow our organization to build a best-in-class communication system for our membership, as well as develop a wide range of new marketing programs for our dealers to grow their business. We are very excited to have Kathleen join us as the newest member of our team, given her strong marketing background and invaluable buying group experience.”

Marini comes from a background in consumer electronics: she was the former director of marketing for HTSA. Her experience also includes channel communications and marketing management for the ProAV and specialty distribution channels via her tenure with NEC Technologies. As a marketing professional passionate about demand generation and business results, her prior experience also includes marketing roles at Alcatel, 3Com, and Panduit. Marini added, “I am thrilled to be a part of the ProSource team and look forward to working with all of our members, vendors, marketing suppliers, and the media. ProSource uniquely offers unparalleled benefits to both vendors and members and it will be my pleasure and honor to be a part of existing and new marketing programs and services going forward.”