Scottsdale, AZ–Despite a slow start with consumers, Personal Video Recorder (PVR) products finally have gained traction, according to new research.
Despite favorable reviews from PVR users over the past five years, the Arizona firm In-Stat/MDR has found that mainstream consumers were not compelled. However, the PVR market hit its stride in 2003, according to the high-tech market research firm, as worldwide annual unit shipments tripled and more consumers became aware of the benefits of timeshifting TV programming.
According to Mike Paxton, a senior analyst with In-Stat/MDR, there are two primary reasons for the recent growth of PVR unit shipments. “First, the integration of PVR capabilities into DVD players and recorders has been a big success,” he said. “Demand for these combination DVD-PVR products has proven to be especially strong in Japan, and it is likely that a growing percentage of DVD recorders shipped worldwide over the next few years will incorporate PVR functionality. The second reason…has been the rising demand from satellite and cable TV operators for PVR-enabled set top boxes.”
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