REELEX Addresses Knock-Off Cables with ICE Buy

One wire and cable manufacture who has found solace in the "reel deal" is ICE Cable Systems. The company has recently invested in a new REELEX coiling machine for its factory.
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Here's something that the AV industry and the fashion industry have in common: knock-offs. Poorly made products that are half the quality (and perhaps, half the price) are something that REELEX hopes to address with its specially-designed tangle-free wires. 

“Installers need to know there is knock-off pull-box packaging out there. Non-REELEX coils might look and act like REELEX, but are prone to tangling, cable deformities, and can cause damage to the cable, leading to performance issues,” said REELEX vice president, Timothy Copp.

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 ICE Cable Systems' Brian Rizzo stands with the REELEX machine.

One wire and cable manufacture who has found solace in the "reel deal" is ICE Cable Systems. The company has recently invested in a new REELEX coiling machine for its factory.


REELEX’s tangle-free technology is a patented method of winding wire and cable into a figure-eight coil. In optimizing each coil, factors such as gain, payout hole control, and the density of the wind, along with progressive coil tension, are all instrumental to producing tangle-free packages. According to the company, this unique coil can only be produced on a specially-designed and patented REELEX machine and accompanying customized software.

Additional proprietary features include the REELEX II coil, which lies within the bulk wire carton and does not rotate during payout; nor does any inertia take place. Void of any moving parts, the coil dispenses from the inside-out with a clear path and avoids the typical twists, tangles, and snags that plague bulk wire cartons.

The REELEX II technology is a key element in ICE Cable Systems' Big Mouth Payout bulk wire carton, that along with other conveniences such as ascending and descending foot markers on the cable jackets, and extremely durable 24 kilogram burst-tested cardboard with dual-layer handles, have made it very popular among installers.

“We’ve taken something good and made it even better,” said ICE Cable Systems President Brian Rizzo. “We’ve invested in a machine that represents the state-of-the-art in wire and cable technology and custom-configured it for our cables. The net result for our dealers will be perfect pulls, from the first foot to the last.”

No phonies here.

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