RelampIt has expanded its sales and marketing team with the addition of Lori Schneider as marketing coordinator. In addition to supporting RelampIt’s sales efforts, Schneider will be responsible for social media strategy, developing website content, and creating innovative and effective marketing programs for RelampIt, which specializes in environmentally conscious projector lamp replacement for the projection display industry.
Schneider will be responsible for social media strategy, developing website content, and creating innovative and effective marketing programs for RelampIt.
Schneider joins RelampIt after serving most recently as marketing team leader for Whole Foods Market’s Lake Grove, NY location, where she worked to increase sales and brand awareness through innovative programming, engaging community relations, and creative promotions and events. Prior to working with Whole Foods, Schneider owned her own marketing firm, working with local businesses to build brand recognition and community presence. She also worked as an editor in B2B publishing for nearly a decade, covering the commercial printing and housewares industries.
“Lori’s significant experience, energy, and enthusiasm make her a great asset to the team,” said RelampIt president Paul Gasteiger. “Her background in marketing and communications for major brands as well as small businesses combined with her creative and analytical skills are the perfect blend to help guide the RelampIt brand.”
Schneider will work closely with sales manager Chris Lambert and the sales team.