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Research Show Vast Majority of Consumers Concerned about Cybersecurity

According to a Parks Associates report, 79 percent of consumers are concerned about data security or privacy issues.

Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm’s consumer research finds safety and security are the leading value propositions for the smart home and 79 percent of U.S. broadband households are concerned about data security or privacy issues. Thirty-five percent of U.S. broadband households faced a data security problem — including identity theft, data theft, or a virus/spyware infection — in the past 12 months.

Safety and security use cases will continue to drive US smart home purchases for the near future, according to Parks Associates:

  • Unit sales of smart light bulbs will exceed 10 million by 2023.
  • Unit sales of smart video doorbells will exceed five million by 2023.

Parks Associates recently released new consumer and industry research that addresses lighting, video doorbells, and the impact of AI on the smart home:

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