Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm’s consumer research finds safety and security are the leading value propositions for the smart home and 79 percent of U.S. broadband households are concerned about data security or privacy issues. Thirty-five percent of U.S. broadband households faced a data security problem — including identity theft, data theft, or a virus/spyware infection — in the past 12 months.
Safety and security use cases will continue to drive US smart home purchases for the near future, according to Parks Associates:
- Unit sales of smart light bulbs will exceed 10 million by 2023.
- Unit sales of smart video doorbells will exceed five million by 2023.
Parks Associates recently released new consumer and industry research that addresses lighting, video doorbells, and the impact of AI on the smart home:
- 360 Deep Dive: The Artificially Intelligent Home examines how consumers value product and service capabilities enabled by data and connectivity.
- Smart Product Market Assessment – Smart Lighting addresses future growth in the smart lighting market, including identification of the key players, consumer purchasing decisions, and user experience.
- Smart Product Market Assessment – Video Doorbells provides a analysis of the video doorbell market, including the appeal of new purchase models and incentives for purchase and a hardware-as-a-service market.
For more information, visit http://www.parksassociates.com.