Palatine, IL–Revenew Systems, a leading channel management and marketing systems provider, shows continued growth in the CEDIA segment as they expand their experienced executive team and bring on manufacturer and industry organization partners.
In September 2007, Revenew Systems entered the CEDIA marketplace with the debut of a Web-based direct marketing solution called The Revenew Online Marketing Toolbox. This platform provides dealers online access to a database of high potential prospects, the ability to learn when and what the prospects plan to buy, and the capability of launching custom marketing campaigns instantly with the click of a mouse. Customizable direct mail and email campaigns include automated fulfillment, an integrated campaign landing page, real-time lead notification and results tracking.
Soon thereafter, in December 2007, Revenew Systems CEO and founder Nasrin Thierer recruited Michael Vickery as President and Paul LaPlaca as Director of Sales. Vickery brings over 25 years experience in information technology in a variety of executive roles in both large companies and start-ups. LaPlaca brings over 26-years of extensive retail and wholesale consumer electronics industry experience and is responsible for developing the Consumer Electronics channel client base using Revenew Systems solutions.
In January 2008, Revenew announced a formal affiliation with Bowers & Wilkins (B&W) in which the audio brands dealer network began using The Revenew Online Toolbox as their direct marketing campaign platform. Doug Henderson, B&W Vice President of Sales and Marketing said, Revenews Online Marketing Toolbox gives our dealers everything they need to compete in the marketplace.
In August 2008, Revenew Systems appointed Diana Harvey to the position of Director of Marketing and also signed Muto Communications, LLC as public relations agency-of-record.
Another industry affiliation was announced in August with premium Audio-Video component manufacturer Integra, who selected Revenews Online Toolbox program to launch marketing campaigns central to the brands new creative and messaging initiatives.
Home Theater Specialists of America (HTSA) — a national association promoting excellence in custom design and installation of the latest home theater technologies, and currently includes 61 high-end custom dealers and integrators that benefit from the associations marketing programs and full suite of services — has selected Revenew Systems Online Marketing Toolbox as platform to develop and execute marketing campaigns for all 61 of the associations dealer members.
Revenew Systems is confident that manufacturers and dealers will recognize its many unique propositions including maximization of marketing budgets; cohesiveness of brand messaging; reduced program cycle time and increased return-on-investments. The company has also appointed various independent sales representative firms in a number of markets to expand their outreach.
Revenew Systems seeks to engage with additional manufacturers, dealers – and in select territories, independent sales reps firms. LaPlaca and additional Revenew Systems executives will be at the 2008 CEDIA Expo in Denver, CO next month and invite interested parties to schedule a meeting to learn more about the company’s unique propositions including seeing a demonstration of the Revenue Online Marketing Toolbox. LaPlaca can be reached at 516.521.4895 or via email at [email protected].