Audio manufacturer Riva Audio has formed a partnership with Azione Unlimited. This partnership provides Azione’s members access to Riva’s product line, including the new Wand series of multi-room “+” speakers, and gives Riva a cohesive, well-trained and supported national network of entrepreneurs to work with. The partnership will also provide platforms that facilitate and encourage the sharing of ideas, group interaction, and ongoing education.
“This is an important partnership for Riva as we get ready to launch the Wand series of products globally,” said Michael Gleason VP, sales for Riva Audio. “Azione represents a solid group of dealers who are some of the largest integrators in the CEDIA channel. We are excited to get in front of them and share our enthusiasm with these new wireless products.”
“Riva looks to be the next big thing for the integrator channel,” said Richard Glikes, director of Azione. “Here’s an easy to use, full-featured product with performance and margin. That’s the right combination to be extremely successful.”
Azione Unlimited was impressed with Riva Audio’s 100-plus years of combined experience in audio production and that the company continues to develop and launch world-class audio products. Riva was similarly inspired by the fact that 94 percent of Azione’s 178 members are integrators that do a combined annual business of $560 million, allowing Riva to reach a large audience of customers.
The partnership is planned to reach full maturation in 2017, when Riva Audio embarks into the multi-space audio market with its Wand series—a customizable and easy-to-use multiroom audio system that delivers high-quality stereophonic sound from a single speaker. The result is an audio experience that can play to any room or outdoor locations from any networked or online source.