Last year, industry veteran Paul Roberts was hired as a consultant to re-evaluate Core’s commercial channel programs. Now he’s in charge of them officially.
Core Brands has appointed Roberts to the position of director of pro division sales to direct all vertical and systems integration sales programs for Core’s professional products.
He will focus in particular on the Furman and Xantech brands, Core said, and reports directly to senior VP Dave Keller.
Roberts brings more than 15 years of sales and sales-management experience to the position.
Previously, he served as a senior executive at Symetrix, serving as CEO and sales and marketing VP. Before that, he was inside sales administration manager at Loud Technologies and an inside sales manager at Symetrix.
He replaces Christos Desalernos.