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Rodin Promotes Sales Vice President

Steve Hakes will oversee Phoenix Gold, AudioSource, and Carver brands in the mobile audio and home audio/video market.

Portland, OR–Rodin has promoted Steve Hakes to senior vice president of sales. In this position, Hakes will be responsible for identifying and selling to domestic national and strategic accounts, and overseeing international sales and the companys regional marketing mangers for the Phoenix Gold, AudioSource, and Carver brands in the mobile audio and home audio/video markets.

Rodin is a company with well respected brands, great leadership, and big upside potential in todays and tomorrows marketplace, said Hakes, who joined Rodin in July 2007 as vice president of national accounts. Rodin has a great opportunity in the coming years to grow market share by offering better sounding products at a lower retail price point for the consumer while maintaining a quality audio image. This is done through exceptional in-house product design and engineering based in Portland, Oregon. Rodins new ownership and executive management team has tremendous business expertise, which will maintain a profit structure that will ensure long-term success in the CE market.

Hakes, who is based in Dallas, has more than 10 years of industry experience, including regional and national accounts managerial duties with Pioneer Electronics (USA) and JVC Company of America. At Pioneer, Hakes helped develop and refine the companys factory inventory plan to sell, which was implemented for use with major account to ensure a better chain of supply for the factory as well as the national account retailers. Besides his consumer electronics sales and marketing history, Hakes has also spent time with consumer products giant Frigidaire Home Products, as well as turn-key computer systems companies for retail operations.

Steve has a tremendous track record in the consumer electronics business, and we are excited to have him lead the sales team, said Tom OMara, president of Rodin. Since the Rodin management team acquired the parent company of Phoenix Gold, AudioSource, and Carver just a year and a half ago, we have accomplished many new goals and set forth a path to bring the company and our brands back to prosperity. With his vast industry knowledge and contacts, Steve is the perfect individual to help lead our overall sales efforts in order to further define and achieve these goals.

In August 2007, the company announced that one year after investment group PHX AP Acquisitions purchased Phoenix Gold International, the new management team renamed the parent company Rodin. Individual brand names Phoenix Gold, AudioSource, and Carver remain unchanged.