Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


RoseWater Energy Partners With EMI to Service Michigan Market

Michigan now has manufacturer’s representation for the residential energy storage Hub.

RoseWater Energy Group has brought Electrical Materials Inc. (EMI) onboard as the manufacturer’s representatives to cover Michigan.

Rosewater Energy – EMI – Kevin Weber
Kevin Weber, principal of EMI

EMI was founded in 1969 and formed AV Integrated Services in 1996 to address the growing needs of AV specialists and custom installation companies in their territory. As the Lutron rep for over 40 years, EMI is one of the top producers nationwide. Their sales philosophy is to impact the electrical, AV and lighting industries with long term workable plans for profit and market penetration that insures maximum visibility for their manufacturers and prospects.

“The Rosewater benefits of energy management, power conditioning, and storage fit perfectly into our current offering to our integrator partners,” says Kevin Weber, principal of EMI. “In addition, power quality and reliable systems are at the forefront of our market proposition, not only to our dealers and installers; these are great solutions to the specification community that we service in Michigan as well.”

“Kevin and the EMI team are a great fit with us,” says David Laikind, vice president of RoseWater Energy. ”They clearly understand the benefits of 24/7 clean power and work with the top integrators and specifiers who have the ideal customers for a Hub. I look forward to growing the territory with them.”

Meet with RoseWater Energy at CEDIA Expo 2022 booth #8009 in Dallas, Texas September 29 through October 1, 2022.

For more information, visit