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Runco Acquired by Planar

Acquisition advances Planar into a leading position in the high-end, custom home theater display marketplace. Related Blog.

Beaverton, OR–Accelerating its presence in the global custom home theater market and its corporate initiative to capitalize on high-value specialty display products and solutions, publicly traded Planar Systems Inc. has acquired the assets of privately-held Runco International Inc. for $36.8 million in cash.

Planars Home Theater business unit will now include the Planar, Runco and Vidikron brands and will continue to be led by Scott Hix, vice president and general manager. Reporting to Hix, Bob Hana will lead the Runco and Vidikron initiative and serve as vice president of worldwide sales and marketing. Jim Davis will continue his role as worldwide head of sales for Planar-branded specialty home theater displays. Runco International founder Sam Runco will provide ongoing consultation and continue to be a key contributor.

This combination offers us an exciting opportunity to accelerate our reach into the growing global market for high-end home theater solutions, in line with the strategy we launched last summer, said Gerry Perkel, Planar president and chief executive officer. Runco and Vidikron are synonymous with excellence in home theater. In combining Runcos heritage and industry-leading home theater solutions, Planars global supply chain and broad display technology expertise, we have assembled some of the best talent in the industry to deliver the finest home theater solutions to a growing global marketplace.

Planar intends to leverage its expertise in display engineering and development to expand the product portfolio over time for all three brands and introduce new custom solutions to its specialty home theater channels and customers worldwide.

Our loyal customers and custom dealers will see enhanced Runco and Vidikron offerings thanks to the tremendous benefits of Planar’s global resources, said Sam Runco, founder and CEO. Planar brings substantial capabilities in specialty display technology beyond the home theater market and well-developed global operations and supply chain management. Most importantly, Planar has a company philosophy akin to what Runco has always stood for excellence in technology, outstanding quality and service and dedicated focus to its custom channel partners. I believe this combination can not only continue the approach to the market that has made Runco a leader, but it will also create even better products and support to enable our channel partners expanded success in the market.

Planar entered the home theater market in 2006 with its Xscreen technology and front-projection offerings. The company will continue to sell an expanded line of Planar-branded products through its exclusive worldwide distribution network. Runco and Vidikron products will continue to be sold directly to specialized custom home theater installation dealers, making a one-of-a-kind, and dedicated, channel focus for all three brands.

Known worldwide for producing the worlds finest home theater products, Runco has been a leading brand in the high-end, custom home theater market for the past two decades, and has developed some of the industrys most advanced home theater solutions, such as CineWide (patent pending) technology and the Video Xtreme projection equipment. Runco currently delivers outstanding home theater solutions priced from $3,000 to $250,000 which have consistently won awards for picture quality and performance. In addition, the Vidikron brand, including the award-winning Vision Series, has been part of Runco since 2002 after being founded in 1980.

In 2006, Runco unveiled the Signature Cinema SC-1, considered the crown jewel of the companys long line of custom home theater display solutions. The Signature Cinema SC-1 redefined the technology boundaries of home theater thanks to its exclusive Signature CineStep process and a tremendous light output that makes the product suitable for screens as large as 500 inches wide. Also last year, Runco announced that its Video Xtreme series were the first 1080p HD video display products to receive THX certification.

Runco Internationals proprietary CineWide process technology, available as an option on both Runco and Vidikron front-projection systems, expands the video image horizontally and vertically so that big-screen movies shot in ultra-wide 2.35:1 movie screen format fill every inch of the screen with no loss of resolution or brightness. This results in no black bars above and below the picture image that have traditionally taken up valuable screen space in wide screen home applications, allowing a truly movie theater like viewing experience.

Runco was founded in 1987 and recorded net sales as a private company of $54.6 million in the 12 months ending March 31, 2007, growing approximately 11 percent in the most recent quarter, compared with the same period a year ago.

Runco employs approximately 120 people, the majority of whom are based at the company’s headquarters in Union City, California. Planars Home Theater business unit, including the Planar, Runco, and Vidikron brands, will continue to be led by Scott Hix, vice president and general manager reporting directly to Mr. Perkel. Reporting to Hix, Bob Hana will continue to lead the Runco and Vidikron businesses and serve as vice president of worldwide sales and marketing for these brands. Jim Davis will continue his role as the worldwide head of sales for Planar-branded specialty home theater displays, reporting directly to Hix. Sam Runco will provide ongoing consultation and continue to be a key contributor to Planars ongoing Home Theater business initiatives.