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Runco Brings High-Performance Video Outdoors

Planar Systems Inc., under its luxury video brand Runco, launches solution for the outdoor home video display category.

Beaverton, OR–Planar Systems, under its Runco custom home theater brand, is creating the first flat-panel LCD display designed specifically for outdoor living. The debut of the new Runco Climate Portfolio and its WP-42HD weatherproof display represents the marriage of Runcos luxury video heritage and Planars history of ruggedized, reliable display technology, bringing stellar video quality and performance to the first luxury display series intended for the outdoors.

The Runco WP-42HD is the first product that illustrates the synergy between Planars engineering and display history and Runcos dedication to superior video, said Scott Hix, vice president and general manager, Planar Systems’ Home Theater Business Unit. From the beginning we said that Runco and its dealers would benefit from Planar Systems unique capabilities in specialty display engineering. Runcos Climate Portfolio affords its dealers a competitive edge and accelerates Planar Systems vision of becoming the worldwide leader in specialty video displays, including the outdoor display category.

A 2006 study performed by Quixel Research profiling the viability of the outdoor display landscape in the U.S. provided compelling analysis that the outdoor display segment is on track to quadruple between 2007 and 2009. Quixels most recent study found that significant outdoor living spaces, as well as complementing amenities, have become commonplace in the planning processes of luxury custom home builders, designers, architects, and CEDIA professionals.

Runcos success with performance video, combined with Planars understanding of ruggedized, weatherproof outdoor displays, is a win-win for luxury integrators and their customers. The combination of talent makes Runco perfectly poised to be a leader in the exploding outdoor market, said Quixel Research’s Tamryn Pratt.

Featuring a 1366 x 768 native resolution, Runcos 42-inch weatherproof WP-42HD utilizes advanced LCD technology and glass with special element-proof bonding to deliver a high-definition widescreen flat-panel monitor ready for the elements.

Engineered for maximum durability, the WP-42HDs weatherproof enclosure ensures protection from adverse environmental conditions including temperature, exposure to moisture, dust, oils and intermittent direct water spray. The custom aluminum cabinet is sealed to ensure protection from the elements and features a specially-designed internal ventilation system to provide adequate cooling. The WP-42HD surpasses International Electrotechnical Commission (IEC) Ingress Protection IP56 weatherproof standards, allowing integrators to install it and leave it without worry.

Runco has equipped its WP-42HD with a wide array of custom installation-friendly features. Its wide viewing angle (178 degrees) maximizes viewing enjoyment from widely dispersed seating positions. An internal setting allows for optimal operation in colder temperatures (negative four degree F in Winter Mode). Also included are an RS-232 automation interface with discrete on/off, input selection and aspect ratio control. Ample inputs include digital DVI with HDCP, as well as a multimedia RGB/computer input for gaming, internet surfing and other computer activities.

Installation options are limited only by the installers imagination. Runcos Climate Portfolio WP-42HD delivers rich LCD imagery anywhere HD flat panel video performance is desired. Runcos network of certified custom professionals provides industry-leading innovative solutions to create the perfect luxury outdoor environment.

With the same look and styling that distinguishes all Runco flat-panel displays, the WP-42HD features a high-gloss black bezel incorporated into a stylish enclosure design. The Runco Climate Portfolio WP-42HD will be available in November 2007 exclusively through Runco dealers. MSRP for the product will be $8,995.