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Runco Expands LightStyle Series

Runco has revealed the newest addition to its LightStyle Series DLP projectors, the LS-1, a single-chip 1080p DLP projector. “With the introduction of the LS-1, we are able to bring the renowned Runco performance to a broader group of video enthusiasts,” said Jennifer Davis, VP of marketing at Runco. “Being able t

Runco has revealed the newest addition to its LightStyle Series DLP projectors, the LS-1, a single-chip 1080p DLP projector.

The LS-1 single-chip 1080p DLP projector.

“With the introduction of the LS-1, we are able to bring the renowned Runco performance to a broader group of video enthusiasts,” said Jennifer Davis, VP of marketing at Runco. “Being able to hit this competitive price point enables our integrators more opportunities to sell to a large, previously-untapped market and for homeowners to enjoy the benefits owning a Runco brings.”

The Runco LS-1 is an alternative for homeowners who want a high performance video option for watching TV or movies, but also want the color depth and picture quality for console gaming (i.e., PlayStation, Wii or Kinect), internet browsing or streaming video and movies via a set-top box, the company says.

“Runco’s LightStyle Series allows us to deliver Runco performance to a new group of clients,” said Brian Hudkins, president of Gramophone LTD. “The beauty of the LightStyle Series is that we have been able reach a larger customer base due to its affordability, without sacrificing performance OR reliability as these projectors meet the high quality standards of Runco.”

The LS-1 uses Digital Light Processing (DLP) technology and combines Runco’s SuperOnyx technology with ConstantContrast and ViVix proprietary digital video processing to achieve deep black levels and significant contrast, well above 10:000:1. The LS-1 also incorporates the ISF (Imaging Science Foundation) calibration suite for optimal performance in various rooms and lighting conditions. These calibration tools feature day and night calibration memory settings, individual sharpness and noise reduction controls, programmable image memory selection keys, built-in test patterns and a dark room-optimized remote.

The LS-1 can be customized with Runco’s FinishPalette which enables complete projector customization for the homeowner. FinishPalette adds full-color design options, including PMS color matching for any college or pro-sports teams, a gallery of artist impressions and the option to custom-print artwork. Complementing the FinishPalette offering are 25 hand-finished signature paint colors to compliment any décor.

The LS-1 is also available with Runco’s CineGlide lens solution that enables a motorized, mechanical 2.35:1 anamorphic lens to move in front of the standard lens for Scope reproduction. Runco CineGlide enables the viewer to switch from 16:9 content to 2.35:1 content, without black bars on the top or side of the image, with the touch of a button.

The MSRP of the LS-1 is $3,995.

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