Runco Partners with Silicon Optix - ResidentialSystems.com

Runco Partners with Silicon Optix

Runco International Inc. has sealed a partnership with Silicon Optix, a microchip manufacturer, whereby Silicon Optix's Realta chip, featuring Hollywood Quality Video (HQV) technology, will power Runco's next-generation ViViX-enabled display devices.
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Union City, CA--Runco International Inc. has sealed a partnership with Silicon Optix, a microchip manufacturer, whereby Silicon Optix's Realta chip, featuring Hollywood Quality Video (HQV) technology, will power Runco's next-generation ViViX-enabled display devices.

Starting the fourth quarter of 2005, the enhanced ViViX powered by HQV chip--a version specially developed by Silicon Optix for Runco--will be the catalyst to raise the picture quality of the full line of Runco products. ViViX is a propriety technology of Runco, its video decoding and processing capabilities upconvert standard-definition sources to virtual high definition.

"This is going to be quite a technological coup for us," said Sam Runco, founder and CEO of Runco
International Inc. "Our forward-thinking philosophy requires that we constantly consider technical
integration that will enable us to deliver superior products to our customers. Partnering with Silicon Optix and blending these two technologies will allow Runco to effectively raise the bar in continually engineering simply the best video processing display devices available in the market."

Realta is a highly integrated advanced SOC (System on Chip) that enables a new benchmark standard of video excellence known as Hollywood Quality Video, or HQV. Its architecture incorporates the industry's first fully software-programmable video array processor capable of performing more than 1 trillion operations per second, an Image Fidelity Enhancement Engine, and end-to-end true 10-bit image processing.

These core technologies combine together to enable the simultaneous processing of dual high-definition image streams, delivering quality video into home entertainment and professional video display products including plasmas, RPTVs LCD TVs and front projectors.

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