Russound Appoints SFM for Canadian Audio Market - ResidentialSystems.com

Russound Appoints SFM for Canadian Audio Market

Whole-house audio market innovator, Russound, has formed a new partnership with SFM, one of the foremost residential and professional audio/visual distributors serving the Canadian market.
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Whole-house audio market innovator, Russound, has formed a new partnership with SFM, one of the foremost residential and professional audio/visual distributors serving the Canadian market.

Under the terms of the agreement, SFM will offer Russound’s extensive line of multiroom audio products to the distributor’s sizable customer base. The Russound catalog includes a range of whole-house audio solutions, from architectural speakers and intuitive controls to the upcoming Xstream, which integrates both wired and wireless systems to offer maximum installation flexibility.

“Like all our distribution partners, SFM is one of the most respected distribution sources in their market,” said Charlie Porritt, Russound’s CEO. “Their attention to customer service is beyond reproach. We’re looking forward to a long, mutually beneficial relationship with SFM.”

Steven Freytag, general manager, Consumer AV Division for SFM, said: “The addition of Russound to our catalog fills a wide range of our customers’ needs with a true marquee brand. SFM and our dealers are thrilled to have Russound on our team.”

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