Russound Preparing New Products, Programs - ResidentialSystems.com

Russound Preparing New Products, Programs

Russound is hard at work developing new sales and marketing capabilities while creating new products that will incorporate the company’s wireless decentralized XStream multiroom-audio technology, company executives told TWICE.
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Russound is hard at work developing new sales and marketing capabilities while creating new products that will incorporate the company’s wireless decentralized XStream multiroom-audio technology, company executives told TWICE.

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 Russound’s new sales and marketing VP Mike Detmer (left) with CEO Charlie Porritt.

Russound’s new sales and marketing VP Mike Detmer (left) with CEO Charlie Porritt - See more at: http://www.twice.com/news/components/russound-preparing-new-products-programs/45364#sthash.x34RPcVb.dpuf

Russound’s new sales and marketing VP Mike Detmer (left) with CEO Charlie Porritt - See more at: http://www.twice.com/news/components/russound-preparing-new-products-programs/45364#sthash.x34RPcVb.dpuf

Russound’s new sales and marketing VP Mike Detmer (left) with CEO Charlie Porritt - See more at: http://www.twice.com/news/components/russound-preparing-new-products-programs/45364#sthash.x34RPcVb.dpuf

CEO Charlie Porritt and newly hired sales and marketing VP Mike Detmer outlined their plans to TWICE and Residential Systems. Detmer has been on the job for 2.5 weeks at the Newmarket, N.H., multiroom-audio company.

Detmer, an industry veteran with more than three decades of consumer electronics experience, said his appointment “will free up Charlie” to focus on logistics and enterprise resource planning while he focuses on “elevating the marketing and sales team capabilities” to deliver more effective and more consistent sales and marketing.

Added Porritt, “There will be a lot of refinements and improvements in different areas.”

Continue reading on TWICE.com

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