Peerless-AV has added Sally Bermudez to its team as director of business development. With a focus on immersive design installations, Bermudez will leverage her background in custom mounting to target end users, consultants, specifiers, architects, integrators, and dealers to build relationships and ensure Peerless-AV is specified and involved at the earliest stage of a project.
“First and foremost, I am a communicator,” says Bermudez. “My goal is to have open and frequent lines of communication to our customers, listening to their needs and translating it for the engineering of each project.”
Prior to joining Peerless-AV, Bermudez spent over 10 years in the global AV industry where she was responsible for inside sales, custom solutions for flat panel, projection, and LED. Her close involvement with dvLED market development and the close monitoring of the migration from rear service to front service solutions has opened many opportunities for LED projects.
“My goal is to highlight not just our custom dvLED capabilities, but the full scope of Peerless-AV’s portfolio,” Bermudez continues. “We’re uniquely positioned to deliver everything from universal mounting systems to fully customized dvLED infrastructure. That means we can take on the most ambitious projects and turn bold creative visions into reality with precision and scalability. As we look ahead to 2026, I’m focused on making sure partners see Peerless-AV as the backbone for keeping projects on track and a brand with far more to offer than many realize.”
You can follow and connect with Sally on LinkedIn.
For more information, visit peerless-av.com.
