Schlage to Support ‘LiNK’ With TV Ads

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Schlage kicked off a national television campaign last week to support its LiNK-brand remote home-management system, which enables homeowners to lock and unlock doors, monitor live camera feeds, and control temperature, lighting and other devices from a computer or Web-enabled mobile phone.

The 30-second spots will run through mid-November on HGTV, DIY Network, Food Network, Travel Channel, TLC, The History Channel, MSNBC, A&E, and NBC’s Today show.

Created by Schlage’s advertising agency, TracyLocke, two different commercials take a light-hearted approach to showcasing the system’s key benefits. In one spot, a rain-drenched Larry in far away Seattle uses his cell phone to unlock the front door for Roger who has intentionally locked himself out of his home on a bright and sunny day. After opening the door Roger quips, “Like magic, but real—so, lock or unlock your door from anywhere…” and encourages viewers to explore additional features at www.link.schlage.com, which is part of the company’s newly redesigned website.

“Our goal is to take our message directly to busy homeowners—including business travelers and working moms—who will appreciate the Schlage LiNK System’s many benefits,” said Dwight Gibson VP and general manager of connected home solutions for Ingersoll Rand, the parent company of Schlage. “The system is ideal for business travelers who want to keep an eye on their homes while they are away and working moms who want peace of mind in knowing that their children have arrived home safely from school, to name just two scenarios where Schlage LiNK can make a difference.”



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