Screen Dreams Partners with New York's MoMa - ResidentialSystems.com

Screen Dreams Partners with New York's MoMa

Fans of modern art can now just pop in a new DVD or Blu-ray Disc from Screen Dreams to enjoy some the Museum of Modern Art's most popular painting. Thanks to new a Blu-ray or DVD from Screen Dreams, the new discs feature 50 licensed masterworks from the MoMa collection of paintings that can help create a relaxing ambi
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Fans of modern art can now just pop in a new DVD or Blu-ray Disc from Screen Dreams to enjoy some the Museum of Modern Art's most popular painting. Thanks to new a Blu-ray or DVD from Screen Dreams, the new discs feature 50 licensed masterworks from the MoMa collection of paintings that can help create a relaxing ambiance from a large flat-panel TV.

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“The Starry Night” by Vincent van Gogh


“What if you could hang an actual Van Gogh in your living room?” asked Stephen Spivak, president and owner of Screen Dreams. “The new Screen Dreams Blu-rays and DVDs let you enjoy 50 individual museum quality masterpieces from 27 different artists. The [discs] bring the galleries of The Modern Museum of Art into your living room, which allows you to experience and learn about these classics up close and personal.”

The 50 Masterworks Blu-ray Disc offers a new special feature that allows users to customize a playlist of their favorite paintings that continuously loops the selected images on the screen. Both the DVD and Blu-ray can be viewed with or without credit information that details the story behind the masterwork, who painted it, and when it was created. The artworks are backed by a relaxing soundtrack to help improve the ambiance of any room, Spivak said.

Viewers will be able to enjoy the following artists and works, among many others: “The Starry Night” and “The Olive Tree” by Vincent van Gogh; “Still Life with Fruit Dish,” “L’Estaque,” and “Chateau Noir” by Paul Cezanne; and “The She Wolf” and “One: Number 31, 1950” by Jackson Pollock.

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Salvador Dali’s Persistence of Memory
The standard 50 Masterworks suggested retail price is $14.95, with the Blu-ray version available for $16.95 exclusively through Screen Dreams’ new website or from the Home Shopping Network, which has an exclusive retail out for MoMa products. Additional Screen Dreams products offer a diverse selection of ambient imagery including aquariums, fireplaces and world-class photography. The company’s fireplace DVD has been a top seller at Sam’s Club during certain holiday selling seasons when it has been featured.

According to Spivak, Screen Dreams is also working to diversify its offerings beyond the optical disc format by transitioning to streaming to apps with various TV manufacturers.

“We started in 2008 with Sharp and Philips where we’re streaming our content for free into those TVs: Philips for Europe into their NetTV and Sharp through their AQUOS Net,” Spivak said. “We also just launched our TV app through the Yahoo! Connected TV program for Toshiba TVs. That’s a paid app.”

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