Nantes, France -- Screen Research has appointed Mike Barber to the executive team as director of business development.
Barber is tasked with growing the screen manufacturer's presence within the North American market, working closely with its nationwide sales representatives to facilitate world-class service between the headquarters in France and its broad dealer base of U.S. consumer electronics integrators.
An industry veteran in his own right, Mike Barber joins Screen Research after seven years with Meridian America, serving two as national director of sales. He brings more than 12 years of industry sales and management experience to Screen Research.
Barber will lead Screen Research's North American operations from the company's newly relocated offices in Hiram, Georgia. Screen Research's Georgia facilities will house sales, marketing, and technical support to ensure that every screen specified by Screen Research dealers is fully supported from pre-sales through to installation.
"We welcome Mike to the team, and are pleased to have someone with his video, audio and systems integration sales experience to head up our North American office," said Yves Trelohan, Screen Research CEO and founder. "We are confident that the new location in Georgia will allow us to manage the time difference between Europe and the USA more effectively, as well as provide our world-class service across our North American dealer network."