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Sharp Encourages TV Recycling During April

Customers can recycle old TVs when purchasing a new Sharp LCD TV from Sharps online retail site.

Mahwah, NJ–Sharp is expanding efforts to help protect the environment with a month-long recycling program that celebrates Earth Day. During the month of April, any customer purchasing a new Sharp LCD TV with a screen size of 37 inches or larger through Sharps online retail site, Sharp Direct (, can have their old television recycled for free, as long as the purchase is of equal or greater screen size.

This recycling initiative gives our customers the opportunity to participate in an environmentally responsible green program, said Erik Durko, director, strategic services, Services and Solutions Group, Sharp Electronics Corporation. We are proud to be implementing one way to keep television sets from becoming additional waste in landfills.

The program is designed to be consumer friendly. Upon purchase of a Sharp LCD TV of 37-inch or greater through Sharp Direct during the month of April, the customer will receive free in-home delivery service. In addition, Sharp will provide delivery of the new Sharp LCD TV to a reasonably accessible room of the consumers choice and remove the old TV for recycling. The customer will simply exchange their old TV with the team delivering their new Sharp LCD TV. The old televisions will be delivered to a local Sharp-certified recycler.

The company reports that in Japan, its newest LCD plant, Kameyama No. 2, employs a 5150KW solar photovoltaic system, with cogeneration systems and fuel cells, which supplies about one-third of the total electrical power used in the plant. The entire TV manufacturing process is carried out in a single plant from fabricating the LCD panels to final assembly–eliminating the need to ship sub-assemblies between distant plants and enabling Sharp to slash the amount of packaging materials required for shipping and to reduce emissions, such as carbon dioxide (CO2). The plant also uses a water purifying system in which 100 percent of the water expelled by the factory is recycled.

Sharp says it is aiming to become a zero global warming impact company by 2010. The company will work to limit the amount of greenhouse gas emissions resulting from Sharps business activities around the world, while also significantly reducing greenhouse gas emissions by means of the energy-creating effects of solar cells and the energy-saving effects of new products manufactured by Sharp.

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