Sharp is taking its, “You have to see it, to see it” brand campaign directly to consumers to showcase its exclusive Quattron quad pixel technology available on the new line of AQUOS LED LCD TVs. The Sharp AQUOS Experience, a 52-foot tractor trailer decked out with scores of AQUOS LCD TVs in different screen sizes, will make appearances at retailers, major sporting events and military bases around the country this summer.
Consumers will see first-hand the vivid difference made by adding a fourth color–yellow–to the standard RGB (red, green, blue) pixel structure. Adding yellow with Sharp’s proprietary Quattron quad pixel technology helps the TV’s deliver more sparkling golds, Caribbean blues and sunflower yellows.
The Sharp AQUOS Experience kicks off its summer tour June 25 at the San Diego Navy Exchange grand opening and will run through the fall.
“Our brand campaign uses the tagline, ‘You have to see it to see it’ because the Quattron difference can only be seen in person,” said Dan Wynne, associate vice president, Sharp Electronics Marketing Company of America. “The AQUOS Experience is another way consumers can see for themselves the remarkable and lifelike colors.”
The AQUOS Experience will also include Sharp’s small screen LCD models, AQUOS Blu-ray players and innovative audio products.
CSE, an independently owned sports and entertainment agency will manage the mobile tour.