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Sheer Sound Becomes Sheer Wire

Sheer Sound has relaunched with a new brand name, Sheer Wire.

Des Plains, IL–Sheer Sound has relaunched with a new brand name, Sheer Wire. With this rebranding, Sheer Wire encompasses a complete line of wire and cable products dedicated to home theater installations; in-wall and outdoor audio speaker runs; high-resolution analog and High Definition digital video; residential prewiring structures (future proofing); touch panel control systems; and lighting power and control.

As part of this effort, Sheer Wire will introduce new products for both the residential and commercial A/V markets. Sheer Wire will also debut a new logo, website (, and catalog featuring the complete product line.

“As rapid developments in HDTV, home theater and control systems continue to drive the quality of residential systems closer to that of high-end commercial installations, it makes sense for this convergence to be expressed in a brand name that encompasses the entire range of our products,” said Scott Fehl, Sheer Wire Director of Marketing. “We’ve applied 25 years of experience in manufacturing broadcast-quality cables to the residential market in which quality and product diversity are increasingly in demand.”