SIM2 USA has become a member of the ProSource group, a specialty segment and CE merchandising group in the U.S.
“Our alliance with ProSource provides continued synergy among our dealer network,” said Alberto Fabiano, executive vice president for SIM2 USA. “A buying group of this caliber offers competitive advantages and cohesively blends with our current market strategy. Despite the challenging economy, we have not strayed from our original position; we continue to manufacture the very best in the luxury home cinema market.”
Representing 950 storefronts and approximately $3.6 billion dollars in revenue for CE products, the ProSource group offers its members critical advantages for maximizing business opportunities with the independent specialty retailer.
“I am excited about this partnership,” said Jim Ristow, executive vice president of HES. “Today’s announcement brings together two best in class organizations. SIM2’s commitment to high performance products and unparalleled dealer support instantly enhances our position in the marketplace.”