Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


SIM2 USA Dealers Travel to Tuscany

Miramar, FL — Continuing its annual tradition, SIM2’s top-performing U.S. dealers enjoyed a weeklong tour of Italy’s Tuscan Region.

The group of 20 landed in Rome and toured monuments like the Colosseo, Circo Massimo, and the Vatican. From there, they arrived in the very private Villa Lecchi in the heart of the Chianti Region, close to the world-renowned city of San Gimignano. They also visited the city of Siena, the Leaning Tower of Pisa, and the Museum of Firenze.

The group also received an exclusive preview of some of SIM2’s future products (to be introduced at CEDIA EXPO 2009). Massimo Zecchin, who was recently appointed chief operating officer for SIM2 USA, presented the new products to the dealers.

“We believe it’s important to share Italian culture with our dealers so they understand the passion that drives our product design and craftsmanship. We of course conducted some business, but the majority of the trip was devoted to enjoying Italy and all it has to offer,” said SIM2’s tour guide and western regional sales and marketing manager, Alberto Fabiano. “We believe next year SIM2 will have even more participating dealers on the trip if current selling trends continue.”