Skyworth has announced a trademark licensing agreement (TMLA) that will allow Skyworth to offer Philips-branded televisions to the North American market. This strategic agreement combines Skyworth’s technological prowess with Philips’ brand name which has established a reputation for reliability and consumer trust.
Skyworth’s portfolio includes the Clarus Outdoor TVs, the Canvas Art TVs, and the Companion Portable Display. This agreement allows Skyworth to leverage its advancements and offer them to a wider audience through the trusted Philips brand.
The Philips brand has a long legacy of providing high-quality, dependable products, earning a strong reputation with consumers worldwide. This partnership with Skyworth ensures that Philips customers will now have access to the latest advancements in television technology, delivered with the reliability and quality they expect. The Philips brand will serve as a seal of approval, assuring consumers of a premium experience powered by Skyworth’s innovation.
“This agreement represents a significant milestone for Skyworth as we continue our expansion in North America,” says Fangfang Li, CEO, Skyworth USA. “Combining Skyworth’s innovative technology and design with Philips’ trusted brand recognition allows us to offer consumers an unparalleled home entertainment experience. We are confident that this collaboration will bring exciting new choices and experiences to the North American market.”
The agreement will enable consumers to access Skyworth’s advanced technologies through an already established distribution network. This will provide a wider reach for Skyworth’s innovations while offering Philips customers access to cutting-edge features. The partnership will continue to offer the complete entertainment range of Philips-branded TVs and focus on meeting the evolving needs of today’s consumers.
For more information, visit skyworthusa.com.
