San Clemente, CA–Restoring another veteran executive to its senior management team, Sonance has named Mitch Witten vice president of sales and marketing.
Witten, who was Sonance’s vice president of marketing and product planning from 2000 to 2002, was instrumental in creating and managing the company’s strategic plan and led the development of new products, Sonance stated.
Witten’s has previously worked with Pioneer Electronics, Infinity Systems, Faroudja Laboratories, TEAC and dbx in marketing, sales and business development roles.
“It’s tremendous having Mitch back on board,” said Sonance president and co-founder, Scott Struthers. “He’s among the best known, and most highly regarded executives in consumer audio-video and custom installation. We’re very pleased at his decision to rejoin the company and know that our reps and dealers share our enthusiasm over his return. This is another huge step in affirming our commitment to our core business and sustaining the long-term relationships that have made Sonance and our business partners so successful.”
Struthers added that Witten will oversee all aspects of Sonance’s sales and marketing activities, as well as customer service, education, technical support, and quality control. He will also be providing direction for new product development.