Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, has entered a partnership with Sony to launch a digital marketing program for its partner network. The program will start with its CIS Diamond Dealers. Qualified audiovisual retailers in the U.S. will utilize Netsertive’s platform, which enables Sony to drive qualified customers to local businesses and brand visibility online.
Participating businesses will receive digital campaigns tailored to their local markets including Internet search, display, and mobile assets designed to attract qualified buyers. Through localized campaigns, businesses are able to track results in real-time in Netsertive’s technology platform. Additionally, Netsertive will provide turnkey implementation, reimbursement assistance, and complete accountability throughout the process.
“What attracted us to launch a digital marketing program with Netsertive for our dealers was the fact that Sony’s message is delivered at a local level, ensuring brand compliance,” said Frank Sterns, VP AV Specialty/Custom Integration Channel, Sony. “It’s important to bring brands and local businesses together in this digital age and Netsertive’s platform enables us to support those businesses while driving higher conversion rates.”
“Today’s consumers are making buying decisions online long before they walk into a brick-and-mortar retailer. If brands and their local businesses aren’t visible online, they are missing out,” said Brendan Morrissey, CEO and Co-Founder, Netsertive. “We are excited to partner with Sony as they work to empower their local retailers.”
The localized campaigns for Sony AV retailers and Custom Integrators focus on the following product lines: 4k Ultra HD Televisions, 4K Ultra HD Front Projection Systems, ES AV Receivers and High Resolution Audio Players. Each will employ targeted display ads, site retargeting ads, search marketing and call tracking, to attract quality shoppers to local stores. Campaigns will also include Netsertive’s dynamic landing page technology, which injects brand-approved content into local businesses’ websites on-demand to enhance searchability and drive conversions.