Sony will expand its selection of Ultra HD TVs with the shipment of new 43- to 85-inch 4K LED LCD TVs, all of which are the company’s first with Android TV OS.
Sony’s 75-inch XBR-75X940C at $7,999 (pictured) and the $4,499 65-inch XBR-65X930C will get a firmware update in the summer to add HDR technology conforming to the UHD Alliance’s single-layer specification.
Two of the 10 new 4K models are the company’s first, via a summertime firmware update, to support high dynamic range (HDR) video conforming to the UHD Alliance single-layer HD specification due out later this year. The TVs, Sony said, will display HDR video available through Netflix and Amazon, both of which plan to offer HDR this year.
Two new 4K TVs are positioned as the thinnest LED LCD TVS on the market at 0.2 inches at their thinnest points and about 1.13 inches at their thickest.
All 10 new 4K TVs feature X1 processor to significantly increase contrast, clarity and color from the previous year’s TVs. On the X850C series and up, the company’s latest Triluminos technology provides the company’s widest color range ever along with dynamic color correction to ensure consistent and accurate colors, Sony said. Triluminos delivers the color gamut of quantum-dot technology without sacrificing brightness and without adding depth to TVs through the addition of a layer of quantum dot crystals, said Philip Jones, video product information manager.
Most 4K models ship in May, with three arriving in the summer. Six new 1080p models will also be available in May. The two HDR-upgradable TVs, due in May, are the 65-inch XBR-65X930C at $4,499 and 75-inch XBR-75X940C at $7,999.
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