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Sony Taps Rich Ventura To Lead B2B Strategy

Will provide insight, strategy, and leadership to Sony's display, remote camera, and solutions product portfolio.

Rich Ventura

Sony Electronics Inc. has announced the appointment of Rich Ventura as vice president of B2B for Sony Imaging Products and Solutions Professional Division. In this role, Ventura will provide insight, strategy and leadership to Sony’s display, remote camera, and solutions product portfolio, directly overseeing business and product management as well as all B2B marketing communications strategies. In addition, he will nurture and expand Sony relationships in the corporate, education, and government sectors to drive growth for Sony’s B2B portfolio and create long-term partnerships with strategic systems integrators and distribution partners.

Ventura brings two decades of experience in the professional imaging and display industry. Prior to Sony, Ventura spent 19+ years with NEC Display Solutions of America in which he held a variety of roles such as field sales, director of sales, and vice president of strategy and solutions. As senior vice president of strategy and solutions development at NEC Display Solutions of America, Ventura focused on evolving the business and driving it forward through strategic initiatives that resulted in both short and long-term gains for NEC.

In addition, Ventura is also a respected industry insider in display technology and is a former chairman of the Digital Signage Federation (DSF) and serves on the Former Chairman’s Council. In his time on the DSF Board, he developed and supported numerous initiatives for various committees such as The International Committee, Advocacy and Outreach Committee, Membership Committee, as well as the Global DOOH Council. Ventura also has 10 years military service as a part of the Minnesota National Guard and the US Army Reserves.

For more information about Sony Electronics’ Imaging Products and Solutions Professional Division, visit