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Sound Developments to Distribute Procella Products in U.S.

Sound Developments has become the exclusive United States distributor of Procella loudspeakers and amplifiers.

Sound Developments has become the exclusive United States distributor of Procella loudspeakers and amplifiers.

Sound Developments, of Richmond, BC, is a successful 15-year-old Canadian specialty audio video distributor that launched distribution of products in the U.S. in mid-2013. Sound Developments’ relationship with Procella Audio began in early 2012 when the company became Procella’s distributor for Canada. The framework for the agreement for U.S. distribution was reached just before CEDIA EXPO 2013. As part of the agreement, Procella Audio director Chuck Back assumes responsibility for Sound Developments’ expanding U. S. portfolio of products, as the company’s U.S. director of sales. Concurrent with this agreement, Sound Developments will also become the exclusive U.S. distributor for StormAudio multichannel and 3D Audio processors and power amplifiers.

“We’ve had the pleasure of being partnered with Procella Audio in Canada for almost two years,” said Sound Developments president, Barry Wosk. “There was a natural synergy combining our products and personnel in the U.S. market.”

“I am enthusiastic about the opportunity created by expanding the Procella partnership with Sound Developments,” said Chuck Back, principal of Procella Audio and new U.S. director of sales for Sound Developments. “Sound Developments has a strong track record of success in the Canadian market, and I am very pleased to lead their expansion to bring superior products and service to US dealers and integrators. The Sound Developments team is highly knowledgeable and a pleasure to work with.”

Back will continue to operate from his current office in Los Angeles, CA, while Procella warehousing of product moves to the Sound Developments warehouse in Chicago. Billing and payments will be processed through the Sound Developments main office in Richmond, B.C.

As a specialty distributor in the international model, Sound Developments utilizes independent sales representatives and is the exclusive U.S. supplier for several product lines, including Procella, Front Row seating and StormAudio electronics. Additional products complete the mix, and the company offers next-day delivery throughout the continental U.S. for nearly all products. Through this agreement, existing Procella dealers will be able to purchase products from the complete Sound Developments portfolio.

Sound Developments’ current product mix includes:
– Cima by Stewart Filmscreen
– Digital Projection M-Vision projectors
– Front Row (cinema and lifestyle seating)
– INSTEON (lighting and HVAC control products)
– Gefen (switchers, extenders, converters, etc.)
– iDocx (in-wall mounting docks)
– Procella Audio (loudspeakers and amplifiers)
– StormAudio (multichannel processors and power amplifiers)