Sound Import, LLC, U.S. importer of the Wharfedale brand of dynamic loudspeakers, and Taiga, LLC, North American importer of Quad Electroacoustics electronic and electrostatic loudspeakers, formally announced their merger effective October 1, and will henceforth be known as Taiga Sound Import, LLC (TSI).
The extensive range of Wharfedale loudspeakers and Quad Electroacoustics products are both manufactured by International Audio Group, Ltd. (IAG).
Walter Schofield, VP of Sales and Marketing of TSI, said, “Wharfedale and Quad are often imported and distributed by the same entities worldwide for good reason, as the product differentiation between the brands makes good sense for our dealer partners. We will make sure, however, that their unique identities remain intact. This merger is well positioned to deliver attainable profitability and sustainable, long-term value for our customers. TSI will work to align distribution and marketing activities, expose the brands to new audiences, and bring new, exciting market-driven products to the North American market.”
“It is with great pleasure that we are in a position to once again see these brands imported and distributed from the same entity,” said Jeff Sigmund, general manager of TSI. “Quad and Wharfedale helped shape the audio industry for over 75 years, both offering unique, proprietary technology that adds significantly to their superior value in the marketplace. In addition to the brand complements, our management team brings together outstanding skill sets regarding logistics, sales and marketing and perhaps most importantly, superior before- and after-the-sale customer service.”
Wharfedale and Quad Loudspeakers and electronics are built in a completely vertically integrated speaker and CE electronics factory. IAG manufactures every component, down to the screws and components within the crossovers, resulting in total control from design to finish.