Soundcast Systems, developer and manufacturer of high-performance wireless music systems, has hired Jesse Coyer for the position of director of training as part of its accelerated business growth plan underway.
Jesse started his consumer electronics career in sales at Ultimate Electronics in the 90’s. He advanced to store management and was promoted to general manager in 2004. In 2005, Jesse joined Magnolia Home Theater as a supervisor, and later advanced to in-home sales with their Geek Squad entity. He helped develop their scalable field selling and training program. In 2009, Jesse was promoted to the Best Buy corporate leadership team where he was responsible for Magnolia Home Theater sales, training and operations strategy as he worked hand-in-hand with district and territory field teams for the $500M chain.
During his 7+ year tenure at Best Buy/Magnolia Home Theater, Jesse helped create several groundbreaking sales tools and led an innovative training strategy that greatly improved the customer experience and success.
Jesse will be traveling with the company’s regional sales managers to visit its channel partners, as well as reaching out by telephone to key dealers and distributors to learn about their business, unique training needs, sales staff and corporate culture. He will work diligently to develop and deliver the training components needed to support partners with the tools to present Soundcast wireless audio products with ease and success.
“It has certainly been a turbocharged six-months at Soundcast with the accelerated business plan running at autobahn speed concurrently with the largest product launch (Melody) in the company’s history. It was essential that we strengthen the team and hire a full-time training manager to support our new dealers in varied markets. The degree of CE specialty, CI and big-box retail experience that Jesse Coyer brings to the table from day one is remarkable. We are so happy to add Jesse to our support team,” said Mike Weaver, president of Soundcast Systems.
This appointment follows the recent hires of Nick Berry as director of sales, Alan Poe as customer service manager, Devin King as associate director of marketing and Linda Van Zanten’s LVZ International for business development outside of the U.S. and Europe markets. The 2013 Soundcast staff expansions are Phase Two of the company’s aggressive strategic business plan underway that also includes a new website, an aggressive Melody (new product) public relations campaign, advertising, future product development, dealer support materials/POP and other infrastructure enhancements necessary to dominate and succeed within multiple wireless audio markets.
