Soundcast, developer and manufacturer of high-performance outdoor music systems, is betting on Tom Dixon as its new vice president of marketing to increase Soundcast’s visibility in the residential AV space.
Tom Dixon will serve as Soundcast’s vice president of marketing.
Tom will work closely with Soundcast’s dealers, distribution partners, sales, and management to deliver the marketing support needed to increase Soundcast’s brand awareness, growth in retail sales, online channels, and unique strategic partnerships to enhance channel marketing, promotional programs, advertising strategy, trade-shows, media relations, product development support, market research, customer loyalty initiatives and more.
Soundcast’s president Mike Weaver said, “Tom will add immediate bandwidth and marketing expertise necessary to accelerate Soundcast’s ability to capitalize on the growing outdoors entertainment, casual living, and active modern lifestyles where our products are uniquely suited to become market leaders. We are thrilled to have someone as recognized, proven, and CE savvy as Tom on our team.”
Dixon, an industry veteran with more than three decades of combined consumer electronics, professional audio, and outdoor entertainment products marketing experience says, “I’m very excited to be a part of this great outdoor audio company in the early stages of the outdoors entertainment and casual living phenomena.”
With a background that includes strategic marketing stints at Pioneer Electronics, DTS, Inc., and SunBrite TV, Tom Dixon has been instrumental in the marketing launches of DVD, High Definition Plasma TV, Blu-Ray Disc, and most recently, Outdoor Televisions.
Dixon added, “The sky’s the limit with this product. With the ability to deliver a high performance audio experience anywhere, anytime and with the convenience of portable, weather-resistant, wireless technologies, Soundcast products are unique in the industry. We will look to leverage promotional synergies with a number of key partners and brands to get this incredible value proposition out in front of consumers.”