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Southwest Rep Conference Adds CEDIA Certification

KA Marketing says that its upcoming Second-Annual New Products and Training Exposition (EXPO II) is now a two-day event

Dallas, TX–KA Marketing, a regional sales rep firm for home theater, electronic home, and related product lines, says that its upcoming Second-Annual New Products and Training Exposition (EXPO II) is now a two-day event: Wednesday, February 28 and Thursday, March 1. The event will be held in Dallas at the well-known United Leather USA factory.

Prepping for EXPO II, KA Marketing principal Andrew Ard said, There are lots of exciting new products and systems from our premier brands this year and were proud to add CEDIA training and certification during the show itself. Combined with manufacturers training, we added an extra day to cover it all. Last years exposition drew almost 200 home theater and consumer electronic product dealers, salespeople and installers from all over KA Marketings territory: Texas, Oklahoma, Louisiana, and Arkansas.

So many consumer electronics manufacturers participate in the event that EXPO II is only product showcase of its kind in the territory. Dealers will be able to talk one on one with factory principals and managers, and a wide array of product lines will be demonstrated in United Leathers showrooms.

For the first time, KA Marketing will be offering certification training (Home Theater Audio Boot Camp, Installer Level I Review and Installer Level I exam) in conjunction with the Custom Electronic Design & Installation Association (CEDIA).

Its a significant addition, Ard said. Theres so much more to supporting the customer experience than advanced hardware, its crucial that local dealers and their installers have the training to offer seamless installations, too. Now, CEDIA Certification is all part of EXPO II.

Life|ware, the newest addition to the KA Marketing mix, is also being unveiled at EXPO II. We are thrilled to be the new territory representatives for Life|ware, said KA Marketing partner Michael Coughlin. We cant wait for our dealers to experience Life|ware firsthand. Life|ware will feature a three-hour training course by Exceptional Innovation, and 90-minute training and demo sessions with multiple whole-house control functionality. Life|ware combines digital entertainment with home automation in a Media Center environment.

Russound, the New England-based manufacturer of whole-house audio systems, will conduct an all-day training session on RNET, plus additional 90-minute sessions on other products. RNET technology allows all Russound Smart components to talk to each other and makes them easy to use. For installers, RNET speeds design and system configuration, saving time and money.

In fact, all of our manufacturers will be offering demonstrations and technical mini-session training opportunities–maybe we should have made EXPO II a week long instead of just two days, Ard said. Exhibitors will include Russound, Life|ware, Runco, Triad, Niveus Media, Mirage, Athena, Energy, Audio Control, Da-Lite, Krell, Media Dcor, Music Giants, Visual Sports Systems, PHC, APC AV, Qsonix, Vidikron, United Leather, and Wireworld.

The 2007 KA Marketing EXPO II will take place on the premises of United Leather, 1233 E. Levee Street, Dallas, TX 75207.