SpeakerCraft has completely revamped its company website. Found at the original URL, www.speakercraft.com, the site is entirely new from the look and feel and improved navigation to the more detailed product information, dealer resources, tech updates, and video content, according to the company.
The product section on SpeakerCraft's revamped website is designed in a grid for easier navigation.
“We went after this project with all the intensity and passion that we apply to designing products and programs,” remarked SpeakerCraft’s VP of marketing Dave Donald. “We didn’t want to create just another website; we wanted this to be beautiful and functional. Too many times a site is attractive but finding the information you need is cumbersome if not downright impossible. The new SpeakerCraft site is certainly attractive but its true beauty is in the information and resources it efficiently and effectively delivers.”
One of the most important elements on the site, Donald said, is the product section. Designed to provide easy access to every product in the SpeakerCraft line, the products are placed in grids that are divided into categories to help dealers and reps find the product that they are looking for by name, by model number, by description, or by perusing the photos of each category or model.