SpeakerCraft has revealed its newest and most exhaustive plan to protect its authorized dealers from non-sanctioned internet sales.
SpeakerCraft’s strategy employs the latest investigative techniques to identify and remove unauthorized parties from selling SpeakerCraft products on the internet. Over the past year SpeakerCraft has worked closely with its legal staff, policing the internet for illegal online activity, the company says.
“We have made progress, shutting many of these companies engaged in illegal activity down with respect to their unauthorized actions, but our efforts will not stop until we have fully protected our dealers and the SpeakerCraft brand,” said Jeremy Burkhardt, SpeakerCraft’s president. “We have invested millions of dollars to create a brand that our dealers are proud to represent and we have no intention of letting unauthorized sellers cannibalize this category.”
The ongoing policing efforts of SpeakerCraft have spawned multiple counter-measures to combat the unauthorized sellers. These include the use of internet-savvy law firms, each with specific expertise in trademark law and brand protection, and other methods that SpeakerCraft wishes to keep confidential.
“As we announced at the onset of this program, we’ll continue taking any and all measures legally available to us to protect the integrity of the SpeakerCraft brand,” Burkhardt said. “The damage done to so many companies because of improper use of their intellectual properties by these rogue offenders is astounding. Our continued efforts and the ability to adapt our strategy is a real warning to those who are thinking of violating our intellectual property rights.”
“A consumer who purchases through unauthorized sources might receive damaged, defective or even used product,” Burkhardt added. “In addition, these sellers often misrepresent that the product carries a manufacturer’s or factory warranty, which would only be true if it was bought from one of SpeakerCraft’s authorized dealers. To avoid these problems, we invite all consumers to visit SpeakerCraft.com for the name of their nearest authorized dealer who can help them with accurate information, purchase assistance and a professional installation.”