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Specifi Introduces a Turnkey Website-Building Solution

Specifi WebBuilder allows dealers to create websites directly within the Specifi platform.

Specifi has introduced Specifi WebBuilder, a tool that empowers dealers to create dynamic websites directly within the Specifi platform. The new tool will become available to Specifi subscribers on June 3.

Specifi WebBuilder

“Our mission from the beginning has been to create tools to help dealers present themselves with the highest level of professionalism, close more business, and improve profitability,” says Mathew Booth, managing director and founder of Specifi. “Dealers often don’t have the time, or know where to start, when developing and maintaining a website. We realized that the Specifi platform has most of the assets needed for a professional website and invested our efforts so dealers could use these assets to easily produce and maintain a fully functional website.”

Self-Managed with Dynamic Content

Specifi WebBuilder was designed from the ground up to be easy to use and maintain. During the initial website set up, partners will receive comprehensive training from Specifi’s UX designer to make changes and navigate its AV-specific features. Because it is the partner’s own website, WebBuilder empowers partners to manage it independently — eliminating the need for ongoing maintenance fees that would normally be incurred when outsourcing the development of a site. Any updates or changes can be easily made by the user.

Specifi WebBuilder enables users to easily manage key website elements, including:

  • About Us
  • Contact Information
  • Contact Forms
  • Team Members
  • Brands Offered
  • Services Provided
  • Project Portfolios
  • Testimonials

Fully Personalized and Mobile-Friendly

The Specifi WebBuilder offers a wealth of customization options to create a website that reflects each partner’s unique brand identity, including colors, fonts, and all other brand standards. And if a user doesn’t have their branding set, WebBuilder can help define the brand in the initial set up. Additionally, all WebBuilder websites are fully responsive, ensuring optimal viewing on any device. Partners have the option to view how it will look on mobile, laptop or tablet before it is published.

Specifi WebBuilder includes a UX designer and marketing professional who will guide and support partners through the initial setup process, including:

  • Website design
  • Layout
  • Branding
  • Content creation
  • SEO optimization

Once launched, the website will be hosted on secure Specifi servers and fully managed from the partner’s Specifi account. Platinum support comes as standard with all Specifi subscriptions, and this is no different for Specifi WebBuilder. Support is always available for any questions that may arise.

 Existing Specifi customers have already secured all WebBuilder appointments for June and July. Availability for August onwards can be booked here. To see an example of Specifi WebBuilder website. click here.

For a full demo of the Specifi Business Management Platform, click here.

For more information, visit