SpringDeck Adds Sony Product Content to App SpringDeck has made Sony Electronics product and marketing content available to custom electronics dealers through the free SpringDeck Lite app for iPad and online browsers.RS Staff ⋅ Oct 31, 2016 SpringDeck has made Sony Electronics product and marketing content available to custom electronics dealers through the free SpringDeck Lite app for iPad and online browsers. Dealers need only to contact their Sony rep or SpringDeck directly to get the app preloaded with Sony content, at no cost. “The SpringDeck app will help Sony further equip and empower our dealers with the ability to access product content when they need it, at any point in the sales process,” said Frank Sterns, vice president of AV Specialty and Custom Integration at Sony. The SpringDeck app allows users to access manufacturer content, present products on the go, and track sales activity analytics at critical points in the sales process. Dealers who utilize the lite version of the SpringDeck app will instantly have access to Sony product content for client presentations—making it easier than ever to share Sony’s vast custom electronics offering with clients on the spot through an iPad, without requiring a connection to an active Wi-Fi signal. “I am excited to have Sony as a SpringDeck Lite Partner,” said Ryan Sullivan, CEO of SpringDeck. “Sony is a well established and respected global leader in their category, and we are honored to be a part of putting their product content in the hands of CE dealers across the industry.” In addition, dealers using the app will automatically receive access to extra product content from other SpringDeck Lite partners and can download three additional product libraries from top CE manufacturers of their choice from the SpringDeck Store. Dealers can get the free SpringDeck Lite app preloaded with Sony product content by reaching out to their Sony rep or by contacting SpringDeck at firstname.lastname@example.org.