Steinway Lyngdorf has appointed Peter Keller-Larsen as chief commercial officer (CCO). Keller-Larsen brings over two decades of experience in global business development, product innovation, and organizational leadership. Known for his ability to unite commercial strategy with product vision, he has consistently delivered transformative growth across both multinational corporations and high-growth ventures.
“Peter’s leadership arrives at a time of significant forward momentum,” says Thomas Birkelund, CEO and CTO of Steinway Lyngdorf. “His deep understanding of brand, market, and experience will help us scale our presence while remaining uncompromising in quality and design.”
The announcement follows more than a year of expansion initiatives by Steinway Lyngdorf, including :
- Acquisition of Nexgentec brand, bringing the Audio-over-IP platform in-house and establishing a new Swiss R&D branch dedicated to next-generation AoIP marine and hospitality solutions.
- Relocation to a state-of-the-art headquarters in Skive, Denmark, in the heart of a region that has shaped the world’s understanding of sound, design, and engineering through a long legacy of Danish audio innovation. This move supports increased production and growing global demand.
- Purchase of SIGA Design, adding a second dedicated manufacturing location and bringing advanced CNC craftsmanship and lacquer finishing fully under SL Audio’s control — reinforcing its dedication to precision, customization, and scale.
As CCO, Keller-Larsen will lead global sales and marketing, guiding Steinway Lyngdorf into its next chapter of purposeful growth.
For more information, visit www.steinwaylyngdorf.com.
