Georgia Aquarium, home to more than 100,000 aquatic animals, is the largest aquarium in the Western Hemisphere and has been visited by more than 20 million guests since opening in 2005. With such high traffic, the aquarium’s audiovisual team has little time for hassle. To meet the facility’s strict demands, Jerry Harris, senior director of exhibits, graphics, and AV services selected SunBriteDS’s outdoor digital displays for the outdoor box office as a turnkey solution to ticketing, special program information, and on-site marketing needs.
The outdoor-rated displays are used in the aquarium’s box office area where they fulfill a variety of tasks, including ticketing and pricing information, special program information, and on-site marketing. “We wanted to keep the application as sleek and clean as possible,” said Harris. “The last thing we need to worry about is a waterproof housing solution that requires additional maintenance. The SunBriteDS displays have been running consistently since we’ve had them for five years.”
Harris originally saw the SunBriteDS displays at Digital Signage Expo in a residential application but they caught his eye as, at the time, the “only all-in-one system designed for permanent outdoor use.” While not directly exposed to sunlight, the box office area isn’t fully covered and experiences Atlanta’s notoriously erratic weather throughout the year, including rain and extreme temperatures. All SunBriteDS models function as designed in temperature ranges from -40 to 122 degrees Fahrenheit.
After a straightforward installation, Harris immediately put the outdoor-rated displays to work in the aquarium’s box office area, where they fulfill a variety of tasks. Ticketing and pricing information is periodically interrupted by special program information or on-site marketing. Harris pointed out that even though the backgrounds are never static, the SunBriteDS displays have always properly displayed the images.
“They’ve been running dynamic, animated content for about 10 hours every day since the initial installation,” said Harris.
With a five-year proven track record of consistent and reliable performance, the aquarium decided to add a fourth SunBriteDS 55-inch display to accommodate its growing patronage.
All SunBriteDS displays are designed from the ground-up for year-round outdoor operation. A Watertight Cable Entry system prevents moisture from interfering with internal electronics while specialized gaskets and powder-coated exteriors make all SunBriteTVs and SunBriteDSs completely weatherproof— and impervious to rain, snow, insects, dust, rust, and grease.
