Sunfire has doubled its west coast coverage thanks to the recent expansion of sales representative Novidor & Firestone and its distribution arm, Electronic Stockroom, from northern and southern California into Washington, Oregon, Alaska, and Northern Idaho.
“We are very excited that one of Sunfire’s original rep firms is extending their reach through the Pacific Northwest bringing the synergy of Sunfire products and Novidor & Firestone’s world-class dealer support to some of the most coveted tech markets in the U.S.,” Sunfire general manager Mark Weisenberg said.
Glen O’Brien, Novidor & Firestone’s President
Weisenberg noted that Glen O’Brien, President of Novidor & Firestone and Electronic Stockroom, and Jason Saret, vice president of sales, know the western U.S. markets as well as they know the Sunfire line, and that dealers appreciate the advantage that gives them in selling and supporting customers. “The fact that both operations also support sister companies ELAN and ATON will add tremendous value to our Dealers in the region,” he stated.
Novidor & Firestone is a full service sales representative with more than 30 years of experience serving more than 1,000 specialists in the western U.S. The company recently expanded beyond its original California and Northern Nevada service areas.
Jason Saret Electronic Stockroom’s VP Sales Manager
“We have supported Sunfire for almost a decade and see tremendous value showcasing Bob Carver’s jaw-dropping, leading-edge technologies in our new territories,” O’Brien said. “With Sunfire’s top-of-the-line home theater experience, including the critically acclaimed True Subwoofers, Cinema Ribbon Speakers, Subrosa Subwoofers and HRS Speakers and Subwoofers; and whole-home A/V systems from ELAN and ATON, we have a triple-threat of product lines with high performance, integration and value.”
Established in 1993 to support Novidor & Firestone sales, Electronic Stockroom distribution has grown to cover the entire U.S. West Coast with distribution and training centers in Redmond, Washington, and San Rafael, Van Nuys, and Costa Mesa, California.
“The value, quality and power of Sunfire electronics and speakers are legendary, so our goal at Electronic Stockroom has always been to match that in knowledge and service,” Saret said. “Our staff uses an immersive, hands-on experience with our products, and a top P2P working knowledge of our clients to complete our sales. Products and people drive us not SKUs and shipping addresses — so bringing the Sunfire line, and our product and client-side skills to a new customer base is very exciting for us.”
Novidor & Firestone and Electronic Stockroom began showcasing and distributing the complete Sunfire line of home theater products in its new territories on May 10.